Communication management

Knowledge and communication competency

Rusi Marinov

Knowledge management  often described as a process of "obtaining accurate information from specific experts at the appropriate time."

That is, from an economic point of view, knowledge is more useful when it is distributed freely on the market.

To solve the knowledge problems, it is possible to use three basic approaches:

• Focus on improving educational practices and e-learning, not technology.
• Understand the nature of the organization and the technology.
• Directing with examples of successfully imposed in practice.

New interactive networks as a concept is more oriented towards services and not packaged software, and architecture, built on participation and collective intelligence. The perfect management system, knowledge-based interactive technologies, such as an end in itself, does not help to solve complex problems, but rather allows for their fixation and determination. It is therefore recommended practices that enable people to learn more about the process, briefings, meetings and informal discussions. Understanding the true nature of the organization, either with the help of modern research methods.

The important factor that contributed to the success of high-performing organizations was the level of trust and openness in various key interfaces: between leaders and employees, between managers and direct reports, within teams, and even between the business and its customers. In a business with effective interfaces, employees can ask for information and receive honest, useful answers. A retailer we studied was highly successful in its culture change program, partly because it arranged for both formal and informal interactions to achieve its goals. It planned events such as brainstorming groups, training workshops and feedback sessions as well as setting up informal support networks. Information sharing is effective when systems and networks enable managers and employees to have the right information at the right time to do their jobs, to share opinions and discuss ideas, and to circulate best practices and learn from each other. Again, several companies successfully addressed this issue through a mixture of formal structures such as knowledge sharing databases and print campaigns and informal initiatives such as networking events and job-swap schemes. Consistent communication behavior of leaders needs to be consistent with what they are saying, both formally and informally. Their actions must support the "business story." Leaders must also be good communicators themselves, so they can tell the business story convincingly.

For example the scholars define communication competency as situations and ability to formulate realistic and appropriate goals and to maximize their implementation by using knowledge about myself, context, communication theories and generate as a consequence adequate communication performance. Communication competency can be measured very easily by checking whether the objectives / information, media, interactive/ are achieved.

Communication competence is the ability of an individual to demonstrate knowledge of the appropriate communicative behavior in a given situation. Skills are related to opportunities for personal demonstration of appropriate behavior.

Areas of communication competence:

Organizational communication;

Networks communication;

Public speech;

Technical writing;

Web productions;

Generating ideas and shearing knowledge.

Терминът "Нови медии" се използва най-често за обозначаване на
онези комуникации, технологии и изкуство,които основно използват
напреднали дигитални компютърни форми. Понятието, все още не е точно
дефинирано и създава  определени неясноти.

Смята се, че новите медии са
комуникационна среда, която е интерактивна и създава повече  възможности за
разговори и диалог.

Старите медии претърпяват преструктуриране, ревизия и
се трансформират постепенно в нови форми за
комуникация.

Структура на новите медии:

....Web страници, включващи блог и wikis;

....социални мрежи;

....компютърни игри;

.....електронни павилиони и книги;

......виртуални светове;

......интерактивна телевизия;

......традиционни медии, представени онлайн;

.......платформи за генериране на съдържание от потребителите;

......мобилни комуникационни мрежи;

.....Podcast.

New Media

The term "New Media" is most often used to describe the
those communications, technology and art, which are mainly used
advanced forms of digital computer. The concept still is not exactly
defined and creates certain ambiguities. The old media undergo restructuring, revision and
gradually be transformed into new forms of communications.


Structure of new media:


.... Web pages, including blog and wikis;


.... Social networks;


.... computer games;


..... kiosks and electronic books;


...... virtual worlds;


...... interactive television;


...... traditional media submitted online;

....... platform to generate content from users;

...... mobile communication networks;

..... Podcast;

Комуникационен мениджмънт-дефиниция

Професорите Хайдинк, Левис и ван Воеркум от университета Wageningen,Холандия предлагат следната популярна дефиниция: Комуникационен мениджмънт- фокусиране на комуникацията за подобряване контекста на непрекъснато променящи се взаимодействия между организация и външна среда.

В случая, комуникацията играе централна роля и е ориентрина към приспособяване на организацията към средата, чрез средствата за интерактивно взаимодействие.

Целта още е развиване на методология за усъвършенстване на комуникационната дейност.

Някои подтеми в тази комплексна област са: рискови комуникации; информационни и комуникационни технологии; инструментална комуникация; дефиниране на инфопроблеми и знание.

Нови тенденции в сферата на информационните науки за развиване на практики по приложна комуникация и изследване опита по комуникационен мениджмънт в Европа.