Communication management

Knowledge and communication competency

Rusi Marinov

Knowledge management  often described as a process of "obtaining accurate information from specific experts at the appropriate time."

That is, from an economic point of view, knowledge is more useful when it is distributed freely on the market.

To solve the knowledge problems, it is possible to use three basic approaches:

• Focus on improving educational practices and e-learning, not technology.
• Understand the nature of the organization and the technology.
• Directing with examples of successfully imposed in practice.

New interactive networks as a concept is more oriented towards services and not packaged software, and architecture, built on participation and collective intelligence. The perfect management system, knowledge-based interactive technologies, such as an end in itself, does not help to solve complex problems, but rather allows for their fixation and determination. It is therefore recommended practices that enable people to learn more about the process, briefings, meetings and informal discussions. Understanding the true nature of the organization, either with the help of modern research methods.

The important factor that contributed to the success of high-performing organizations was the level of trust and openness in various key interfaces: between leaders and employees, between managers and direct reports, within teams, and even between the business and its customers. In a business with effective interfaces, employees can ask for information and receive honest, useful answers. A retailer we studied was highly successful in its culture change program, partly because it arranged for both formal and informal interactions to achieve its goals. It planned events such as brainstorming groups, training workshops and feedback sessions as well as setting up informal support networks. Information sharing is effective when systems and networks enable managers and employees to have the right information at the right time to do their jobs, to share opinions and discuss ideas, and to circulate best practices and learn from each other. Again, several companies successfully addressed this issue through a mixture of formal structures such as knowledge sharing databases and print campaigns and informal initiatives such as networking events and job-swap schemes. Consistent communication behavior of leaders needs to be consistent with what they are saying, both formally and informally. Their actions must support the "business story." Leaders must also be good communicators themselves, so they can tell the business story convincingly.

For example the scholars define communication competency as situations and ability to formulate realistic and appropriate goals and to maximize their implementation by using knowledge about myself, context, communication theories and generate as a consequence adequate communication performance. Communication competency can be measured very easily by checking whether the objectives / information, media, interactive/ are achieved.

Communication competence is the ability of an individual to demonstrate knowledge of the appropriate communicative behavior in a given situation. Skills are related to opportunities for personal demonstration of appropriate behavior.

Areas of communication competence:

Organizational communication;

Networks communication;

Public speech;

 

Technical writing;

Web productions;

Generating ideas and shearing knowledge.